Beniourain direct is a branch of Pulse company services a family owned and operated company created in 2010 and based in Casablanca Morocco. All Beniourain direct products are proudly made in the mid and high Atlas mountains of Morocco using the finest materials and top quality workmanship. At Beniourain direct we have committed ourselves to offer the finest collection of handmade Moroccan rugs at surprisingly attractive prices. When you visit our online store, you're sure to leave with a smile. You'll find an outstanding collection of genuine vintage or new carpets, and a professional guidance to help you find the perfect piece for yourself or your family.